Thought leadership strategies contain multiple tactics, but those strategies must clearly answer three fundamental questions:
- What’s the WHAT? What are we communicating? Can we talk about it in a way that is easy to understand? Will it advance conversations about a specific issue or topic?
- What’s the SO WHAT? Why should audiences care about what we are communicating? How will what we are communicating inspire them to take action, or create change?
- What’s the IMPACT? How will we know that our strategy is working? Is change taking place?
Eoan Strategies helps organizations articulate the impact of their work, with a sharp focus on objectives, messages, voice, audiences, and clear calls-to-action. We collaborate with clients to mutually craft a thought leadership strategy that incorporates perspectives from all appropriate stakeholders—like community residents and leaders (including “non-obvious” sources of influence), so that we communicate the work and impact informed by an equity lens.
Our work focuses on activities such as:
- Theme and story arc development, content, and planning for convenings, conferences, meetings, and roundtables—as well as sharing learnings from those events with key audiences and the field.
- Integrating thought leadership and business development strategies.
- Communications and organizational change management.
- Development of tailored thought leadership strategies for leaders and staff that tie into the broader organizational thought leadership goals and point of view.
- Research on messaging, audiences, and narrative change.
- Theme and story arc development, content, and planning for field-facing webinars.
- Identification, session proposal development, presentation design, and prep for professional conferences.
- Writing and editing support for op-eds, blogs, articles, and reports.