We consider thought leadership as a strategy to strengthen an organization externally AND internally.
While a thought leadership strategy can amplify the organization’s mission and point of view, and inspire its audiences to act, it can also boost the visibility of its team in ways that can bring learning, talent, and business into the organization.
In short, thought leadership can help an organization catalyze impact in its field and among its staff.
We’d like to share five ways thought leadership strengthens an organization:
- Thought leadership strengthens development and fundraising: By creating more visibility for leaders and staff, and positioning them as credible sources of knowledge in the sector or industry, thought leadership exposes the organization to new funders, markets, and revenue streams.
- Thought leadership strengthens strategic communications: By providing a clear, compelling, and distinct “so what?” for communications activities—along with a tangible “why” to inform those efforts—thought leadership guides an organization to inspiring action among its audiences and field.
- Thought leadership strengthens hiring and retention: By enhancing an organization’s reputation for its mission, expertise, and impact, as well as offering staff more opportunities for professional development and learning, thought leadership serves as an important component of a talent management strategy.
- Thought leadership strengthens organizational knowledge: By infusing knowledge and trends learned from conferences, convenings, webinars, articles, and other sources into an organization, thought leadership informs programs and products—as well as client or customer service.
- Thought leadership strengthens a strategic plan: By offering an overarching POV that articulates mission, vision, and desired impact, thought leadership undergirds an organization’s strategic plan—creating a roadmap for goals, audiences, programs and services, activities, and KPIs.
To focus more deeply on how thought leadership strengthens an organization—internally and externally—Eoan Strategies is launching The Thought Leadership Exploration. We will collaborate with you to address questions such as:
- How does your organization currently address thought leadership?
- How does thought leadership support your organization’s mission, goals, programs, products and services, and operations?
- What is the current thought leadership landscape in your sector or industry? Which organizations are viewed as thought leaders in your sector or industry?
- What are your goals for strengthening thought leadership?
- What strategies can we identify to enhance your thought leadership efforts?
Based on a review of these questions with you and your team, as well as with selected clients, customers, partners, and other audiences, we will develop a Thought Leadership Pathway, with recommended activities that are within your organization’s budget, to help guide your efforts.
We can also support your organization in implementing the thought leadership activities.
To learn more about the Thought Leadership Exploration, and to set up a no-cost introductory call, please reach out to Seth Klukoff, Principal, Eoan Strategies at seth@eoanstrategies.com.